There was an article in Alter Net this morning on how Rachel is doing in the time slot she's in with viewership.
From Alter Net:
McClatchy profiles the success of MSNBC’s Rachel Maddow and concludes that “her intent is for those watching to actually learn something” from her show.
For March: "Countdown with Keith Olbermann" (#2 in the hour) is up 22% in the demo and up 30% in Total Viewers year-over-year. "The Rachel Maddow Show," in its seventh month, again topped CNN's "Larry King Live" in the demo, but was edged out by King in Total Viewers. "Maddow" is up 98% in Total Viewers and up 70% in the demo compared to the time slot's prior program, "Verdict with Dan Abrams."
"The Rachel Maddow Show" again out-rated CNN's "Larry King Live" among A25-54 in March (340,000 vs. 293,000), and finished within 50,000 total viewers (1,133,000 vs. 1,177,000). "The Rachel Maddow Show" was up 98 percent in total viewers compared to March 2008 (1,133,000 vs. 573,000) and up 70 percent in A25-54 (340,000 vs. 200,000).
Maddow said she does not like TV news shows that pit two talking heads against one another, a format she calls “boxing masquerading as news.” “I'm not going to tell anybody to shut up unless they say something about my mom,” she added. Maddow also explained that her show won’t be making too many adjustments in the wake of President Bush’s departure from office:
"So wherever there are bad ideas, I will find ways to make fun of them," Maddow says. "Sometimes, that's going to be bad Democratic ideas. It's going to be bad Republican ideas. It's just going to be bad ideas.
"So I don't worry about not having George Bush to beat up on anymore."